Why You Should Fire 10% of Your Customers

When Revenue Looks Good, but Capacity Feels Tight

In a collision repair shop, one customer can create 15% of your complaints but only 3% of your revenue. Another calls three times a week for updates. A third argues for every line on every estimate.

On paper, it’s sales. In an auto body shop, it’s lost estimator time, slower approvals, and more drag on cycle time.

The Hidden Cost of “High-Maintenance” Work

Most shops track total sales and gross profit. But a successful shop track time drains and impact on morale.

A customer who adds five extra calls, two estimate revisions, and one billing dispute may erase their margin without it showing clearly on the P&L.

What tends to happen is this: your estimator dreads the job, your tech gets interrupted, and your front office shifts attention away from smoother repairs. That disruption spreads across your collision repair shop. While you debate a $2,000 line item, a clean $4,000 job waits or goes elsewhere.

How to Fire Them Without Drama

This is not about confrontation. It is about setting rules so the numbers make sense and your team can work without constant friction.

Use one of these clear moves the next time they come in:

  • Price it for the hassle: Quote higher to cover extra calls, extra explaining, and extra back-and-forth.

  • Require a deposit: “We start once the deposit is in, and the balance is due before pickup.”

  • Set pickup and storage terms: “Pickup within 48 hours after completion, then storage applies.”

  • Use a simple exit line if needed: “I don’t think we’re the right fit for what you’re looking for.”

The goal is simple: make your policy do the work. High-friction customers usually leave when structure shows up, and the customers you want will respect it.

Operational Takeaway

You do not need complex software to spot patterns, but you do need a consistent way to track them. Review your completed jobs and keep track of:

  • High contact volume beyond normal workflow

  • Repeated price disputes or discount pressure

  • Late payments or billing friction

  • Jobs your team openly dreads handling

Then pull the last 90 days and identify the top three customers who consumed the most time relative to profit, especially those who match patterns from your previous records.

Decide which policy applies for each one: price adjustment, deposit requirement, or stricter payment terms, and write it down as a standard rule.

If profit is thin, time investment is high, and employees sigh when their name appears, it’s mispriced work and unmanaged friction. Flag it early and apply a standard policy, higher quote, deposit, or tighter payment terms, so your bays stay open for jobs that actually move.

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