In today’s ever-changing market, there are many ways to expand your business’s reach.
For collision repair and body shops, however, social media is often an overlooked but powerful tool for growing interest in your shop and its work. Consistently using social media helps more people in your community recognize your shop and choose it when they need repairs.
This means that just posting the work your shop does on social media can directly boost your revenue!
Body shops are uniquely suited to show clear, visual examples of their success. Vehicles always arrive damaged, dented, or worn, and leave looking smooth and fully restored. This makes it easy to create engaging, honest content, such as before-and-after photos or videos that highlight your shop’s skills across social media platforms. These posts can also act as an easily accessible online ‘resume’ for people searching for collision repair shops in their area.
Creating this type of content helps position your shop as the first name people think of when they need collision repair services.
However, because social media reaches a wide audience, you may attract many interested customers who are unable or do not need to visit your shop right away. For this reason, having modern, AI-assisted, body shop–designed customer relationship management software is essential. The right system helps turn online interest into real customers and direct revenue by managing leads efficiently while keeping your shop’s communication with customers clear and timely.
What content do your customers like the most on your shop’s social media? What content is your team’s favorite to make?
Please share with us and others in the comments below.
